The tracklist for Coldplay‘s recently announced album Everyday Life is out now – but not in the way that you would probably expect. The legendary band detailed their forthcoming LP in the classified sections of local newspapers in the UK and France in an epic hooray for journalism. Imagine opening up a periodical with a fresh cup of pulpy orange juice to look for a part-time gig only to see Coldplay revealing sixteen new songs. You might knock over that cup onto the floor and scream a couple of expletives because someone’s going to have to clean that up.
Coldplay’s reveal caught everyone off guard. They first took made the announcement in Wales’ Daily Post yesterday (October 23) before following up with similar ads in newspapers such as Australia’s Sydney Morning Herald, France’s Le Monde, and New Zealand’s Otago Daily Times. They’re still popping up all over the place.
In case you thought it was some kind of elaborate hoax, the band confirmed it was real on Twitter with a tweet signed by lead guitarist Jonny Buckland who grew up in Wales. “I once had a holiday job at the Daily Post, placing photos of houses for sale. I wasn’t very good at it. JB,” it reads.
Coldplay’s rollout for Everyday Life has been extremely interesting so far. For starters, they announced it through letters sent to fans, revealing that they worked on it for “100 years.” Unless there’s time travel involved, we highly doubt this to be serious. But then again, the band posted a mysterious picture on Instagram, that’s also popping up in metro stations around the world, which seemingly shows the band’s members in an old-timey setting. As we get closer to the LP’s November 22 release date, there’s no telling what other stops that Coldplay will pull. Could they stream the LP live from the surface of the moon?
Check out Coldplay’s ad up above.